PEDIATRIC PHYSICAL THERAPIST DEVELOPMENT CONSULTING
Better products and clearer education for growing children.
Bring an experienced pediatric physical therapist into your next product, resource, or initiative. I help companies turn child development expertise into ideas that are clinically sound, practical for families, and easy to understand.
Cyndi Stedman, PT, DPT
Pediatric Physical Therapist • 17+ Years of Experience • Infants & Toddlers
Clinical expertise. Real-world perspective. Parent-friendly communication.
When a product or resource is designed for children, small decisions can have a meaningful impact on how families understand and use it. Clinical guidance helps your team ask better questions, identify potential concerns, and communicate developmental information responsibly.
I’m Cyndi Stedman, PT, DPT, a pediatric physical therapist with more than 17 years of experience working with infants, young children, and their families inside their homes. Through my work and Starting Point, I have developed a deep understanding of child development and of the questions, concerns, and everyday challenges families face.
I partner with businesses and organizations that want their products, services, and educational materials to be developmentally informed, clinically accurate, useful, and parent-friendly.
WHO I HELP
Consulting for teams that serve children & families
I collaborate with established companies, startups, agencies, publishers, healthcare organizations, and early childhood programs. My experience may be especially valuable to teams creating:
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Baby and toddler products
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Developmental and gross-motor toys
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Pediatric equipment or medical devices
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Parenting apps and digital health tools
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Educational programs and resources
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Parent-facing health and development content
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Professional training materials
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Adaptive products and mobility solutions
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Early childhood products and services
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AI-supported tools involving pediatric development or therapy
If your work affects how a child moves, plays, learns, or develops (or how an adult supports that child) I can help bring a pediatric clinical perspective to the process.
Product Development & Innovation
Add a pediatric development perspective during concept development, prototyping, refinement, or launch.
I can help your team consider:
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Developmental and age appropriateness
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Opportunities to support movement and motor skill development
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Positioning, usability, and the child’s experience
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Practical use in homes, clinics, and early childhood settings
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Potential clinical or developmental concerns
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Questions families and clinicians are likely to ask
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Educational support needed for use
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Alignment with typical developmental milestones
SERVICES OVERVIEW
How I can support your team
Every engagement is tailored to the project. Support may include a focused review, a defined project, or an ongoing advisory relationship.
Product Review & Clinical Feedback
Get thoughtful, practical feedback from a clinician who understands both child development and the realities of family life.
A review may include:
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Product function and intended use
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Developmental fit for the target age
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Instructions and parent usability
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Positioning and movement considerations
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Strengths, limitations, and areas for refinement
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Clinical accuracy of supporting materials
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Recommendations for clearer, more responsible communication
Deliverables can be adapted to your needs and may include written findings, annotated materials, or a live feedback session.
Clinical Content Review
Make sure your pediatric development content is accurate, understandable, and useful before it reaches families or professionals.
I review:
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Websites and landing pages
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Articles and blog posts
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Product instructions and parent guides
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Marketing and campaign materials
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App content and developmental prompts
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Video scripts and social content
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Courses, training materials, and presentations
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FAQs and customer education resources
Review can focus on clinical accuracy, clarity, developmental framing, parent-friendly language, or a combination of these needs.
Ongoing Clinical Advisory
Bring pediatric expertise into the room when your team needs it without adding a full-time clinical role.
Ongoing support may include:
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Regular product or strategy meetings
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Clinical review across multiple initiatives
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Research interpretation
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Product roadmap input
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Team education
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Marketing and claims review
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Advisory board participation
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Guidance on parent and provider communication
This option is well suited to startups and growing companies that want consistent access to an experienced pediatric clinician.
Expert Content Creation
Give your audience trustworthy pediatric education without asking your internal team to translate complex clinical ideas on its own.
I create:
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Parent education articles
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Developmental guides and handouts
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Website and app content
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Video and podcast scripts
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Email and social education series
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Downloadable resources
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Professional education materials
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Frequently asked questions
My writing is grounded in pediatric clinical experience and designed to make complex topics feel clear, practical, and reassuring.
Not sure which service fits your project?
You do not need to know exactly what type of consulting support you need before reaching out. Tell me what you are creating, where you are in the process, and what questions your team is trying to answer. I’ll recommend the most appropriate way to work together.
Pediatric expertise shaped by real families
My perspective comes from more than reading the research. It comes from years of observing how children move, how parents use information, and where even well-intended products or instructions can create confusion.
Clear communication without losing clinical accuracy
I translate complex developmental concepts into language that parents, customers, and cross-functional teams can understand and use.
Practical guidance your team can act on
My goal is not simply to identify concerns. I provide thoughtful, constructive recommendations that account for the child, the family, the product, and your organization’s goals.
A collaborative approach
The best work happens when clinicians, designers, educators, marketers, and innovators learn from one another. I bring a clinical lens to your team while respecting the expertise already in the room.
Areas of expertise
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Infant and early childhood motor development
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Developmental milestones
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Tummy time and developmental positioning
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Rolling, sitting, crawling, standing, walking, and jumping
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Torticollis and plagiocephaly
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Low muscle tone / hypotonia
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Toe-walking
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Prematurity
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Early intervention
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Motor learning and play-based development
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Parent education
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Home activities
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Pediatric equipment and product use
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Translating clinical information for families
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Posture and positioning
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Ankle and foot development
Why work with Cyndi?
Working Together
1. Start with a conversation
Tell me what you are creating, who it is for, where you are in the process, and what kind of clinical support you need.
2. Define the engagement
I will recommend a clear scope, deliverables, timeline, and fee based on your goals. Projects may be structured as one-time reviews, fixed-scope engagements, or ongoing advisory support.
3. Collaborate and review
I will evaluate the relevant materials, product, or concept and collaborate with the appropriate members of your team.
4. Leave with useful direction
You will receive practical, organized recommendations your team can understand and act on.
Meet Cyndi Stedman, PT, DPT
I am a licensed Doctor of Physical Therapy specializing in pediatrics with more than 17 years of experience supporting infants, young children, and their families.
My clinical background includes in-home physical therapy services providing therapeutic exercise, neuromuscular rehabilitation, gait training, commercial product recommendations, and parent and family training. Much of my work has centered on helping parents understand what they are seeing and giving them realistic ways to support development in everyday life.
I work with infants and young children experiencing developmental delays, torticollis, low muscle tone, prematurity, toe walking, flat feet, and a wide range of motor challenges.
As a parent of three, I also understand pediatric therapy from the family side. My third child received both physical therapy and occupational therapy from 12 months through age three. That experience gives me both a clinician’s perspective and a parent’s perspective on what families need to feel informed, supported, and empowered.
I founded Starting Point to give families trustworthy, evidence-informed pediatric development education in language that feels clear and approachable. The combination of clinical expertise, parent education, content creation, and business ownership allows me to understand a project from more than one angle.
I believe better outcomes begin when clinical experts are included early and when good information is made genuinely useful to the people who need it.
Frequently asked questions
What types of organizations do you work with?
I work with businesses and organizations creating products, services, technology, equipment, or education for infants, children, families, and pediatric professionals. This may include startups, established brands, agencies, publishers, healthcare organizations, and early childhood programs.
At what stage should we involve you?
Clinical insight can be valuable at any stage, but involving a consultant early can help your team identify opportunities and concerns before major decisions are finalized. I can also review an existing product, resource, or campaign before launch or during a later refinement.
Do you work with startups?
Yes! Startups often benefit from focused pediatric expertise during product planning and development, even when they are not ready to hire a full-time clinician. I can support a single decision, a defined project, or an ongoing advisory relationship.
Can you test or review a physical product?
Yes. Depending on the product and project goals, I can review its developmental fit, function, positioning considerations, instructions, family usability, and supporting educational content. The exact review criteria and deliverables will be defined before the project begins.
Can you review marketing claims?
I can review pediatric development language for clinical accuracy, clarity, and responsible framing. This is clinical consulting and does not replace legal or regulatory review when either is required.
Can you create content for our brand?
Yes. I create parent education articles, guides, website or app copy, scripts, professional materials, FAQs, and other pediatric development resources. Content can be written in your brand voice while maintaining clinical clarity.
Do you offer ongoing advisory support?
Yes. Ongoing arrangements are available for organizations that need regular access to pediatric clinical insight across product, content, strategy, or team education.
Do you consult remotely?
Yes. Company and organizational consulting can generally be completed remotely, and I can collaborate with teams in different locations. Consulting services are educational and advisory; they do not include patient-specific evaluation, diagnosis, or treatment.
How are projects priced?
Fees depend on the scope, timeline, deliverables, level of preparation, and usage of any content created. After an introductory conversation, I will provide a written proposal with the recommended engagement and fee.
Do you accept every project?
I consider each opportunity carefully to make sure it fits my expertise, professional standards, and the mission of Starting Point. I only support products and messages I can evaluate honestly and responsibly.
Let’s create something families can trust.
If your team is developing a product, resource, or experience for children and families, I would love to learn more about it.
Tell me what you are working on, where you are in the process, and what kind of pediatric expertise would be most helpful. If the project is a good fit, I will recommend the best way to work together.
Have a question before you begin? Email info@startingpointpediatric.com